Choose shows that match a clear goal, prepare one-page line sheets and sample priorities, and follow a strict 48-hour follow-up routine. Digitize business cards and tag contacts by show so conversations turn into orders.
Pick events that match your target audience and prepare bilingual materials, scheduled meetings, and a disciplined follow-up plan. Attend one flagship trade show and one targeted local event, and use business-card scanning tools to capture and act on contacts efficiently.
